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A San Francisco court denied AppLovin's request to restrict Unity's Ad Quality SDK, while the dispute over data used in mobile game advertising continues.
AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.
A season pass bundles access to a planned set of future downloadable content for one purchase.
A microtransaction is an in-game purchase for digital content, currency, items, or services.
A loot box awards one or more randomized digital items when opened.
A live service game is operated through ongoing updates, events, content, and player support after launch.
A gacha game uses randomized draws to distribute characters, items, or other rewards.
Free-to-play games remove the upfront purchase price and earn revenue through optional spending or other models.
DLC is downloadable content released for a game after or alongside its base package.
A cosmetic item changes appearance or presentation without intentionally changing gameplay power.
A battle pass is a seasonal reward track advanced through play, challenges, or purchased progress.