ARC Raiders and The Finals Get Film and TV Adaptation Deal
Chernin Entertainment will lead screen adaptations of both Embark shooters, with the developer involved and release dates still unannounced.
Glossary Term
Free-to-Play
A free-to-play game can be downloaded and started without buying the base software. Revenue may come from cosmetics, battle passes, characters, convenience items, subscriptions, advertising, or randomized purchases. The label describes entry price, not the total possible cost or whether all content is immediately available. Well-balanced models keep a complete experience accessible to non-paying players; more aggressive designs can tie power or progress to spending. Free-to-play also differs from a temporary free weekend, a demo, or a premium game claimed through a subscription.
AppLovin Loses Bid to Temporarily Restrict Unity’s Ad Quality SDK
A San Francisco court denied AppLovin’s request to restrict Unity’s Ad Quality SDK, while the dispute over data used in mobile game advertising continues.
EU Targets Supercell, Ubisoft and Playrix Over In-Game Purchases
EU consumer authorities are scrutinizing virtual-currency pricing and purchase terms across major games, while industry groups dispute their legal interpretation.
Free-to-Play’s Biggest Games Are Losing Revenue Share, Newzoo Finds
By
Daniel Harrison
• 4 mins read
The top five free-to-play games take a smaller share of PC and console revenue as spending spreads, while gacha growth reshapes player engagement.
AppLovin Sues Unity Over Alleged Ad Data Collection
By
Anisha Pandey
• 4 mins read
AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.
Gaming M&A Deal Count Hits Highest Level Since 2022, Aream Says
By
Anna Lee
• 6 mins read
Aream & Co. says gaming M&A activity reached its highest deal count since 2022 in the second quarter of 2026, even as total deal value declined.
Microsoft Raises Xbox Console Prices Worldwide as Hardware Costs Climb
By
Daniel Harrison
• 4 mins read
Microsoft is raising Xbox console prices worldwide from August 1, citing sharp increases in memory and storage costs across its hardware business.