Primary Wordmark
Best for brand pages, headers, partner presentations, press kits, and large placements on light backgrounds.
FluxGamer Brand System
Clear identity for a fast-moving gaming publication.
A one-page guide for using the FluxGamer logo, color system, typography, editorial voice, and brand assets with consistency across web, social, presentations, and partner materials.
01 Logos
Use the mark with space and intent.
FluxGamer identity is built around a confident wordmark and compact FG icon. Keep the logo legible, preserve clear space, and avoid placing the gradient over busy imagery.
Gradient Background Logo
Use for social cards, media kit covers, branded panels, announcements, and high-impact placements.
Compact FG Icon
Use the square FG icon for favicons, avatars, compact cards, app-style placements, and small social marks.
02 Colors
A bright gradient with editorial restraint.
Use the gradient as a brand signature, then let neutral surfaces carry most of the reading experience. The result should feel modern, confident, and easy to scan.
#FFBB98Flux Peach
Warm entry point for gradients, highlights, and soft brand moments.
#9E84FFSignal Violet
Secondary energy color for UI accents, states, and data emphasis.
#6E47FFCore Purple
Primary FluxGamer brand color for key actions and identity moments.
#090A12Night Ink
High contrast text, dark panels, and editorial authority.
#F7F8FCCloud Surface
Quiet page backgrounds and large system surfaces.
#DFE4EELine Gray
Borders, dividers, and low-emphasis structure.
03 Typography
Heavy headlines, readable systems.
FluxGamer uses Open Sans across the current site. Headlines should be direct and weighty; body copy should stay measured, useful, and easy to read.
Gaming moves fast. Context matters.
Use strong, compact headline typography for section openers, then pair it with generous line-height for summaries, explainers, and article UI.
H1Open Sans 900H2Open Sans 900BodyOpen Sans 700MetaOpen Sans 900
04 Voice
Editorial, not empty hype.
FluxGamer can be energetic, but the writing should still feel grounded. The voice is for readers who care about games and want the signal behind the headline.
Clear
Explain what changed, why it matters, and what readers can do with that context.
Useful
Prioritize practical reader value over announcement churn or empty hype.
Curious
Treat games, platforms, studios, hardware, and player culture as a connected system.
Independent
Keep editorial judgment distinct from advertising, sponsored content, and press releases.
05 Usage
Keep the system disciplined.
The FluxGamer identity works best when the gradient is treated as a signature, not a background habit. Keep layouts structured, give assets room, and protect contrast.
Do
- Use the primary wordmark on light, uncluttered backgrounds.
- Leave clear space around the logo equal to at least the height of the FG icon stem.
- Pair gradient identity moments with quiet white, black, or cloud-gray surfaces.
- Use direct headlines that make the editorial promise obvious.
Do Not
- Stretch, skew, recolor, or add effects to the wordmark.
- Place the gradient wordmark over busy screenshots or low-contrast imagery.
- Use the gradient everywhere on the same screen.
- Make sponsored or partner content look identical to independent editorial coverage.
06 Assets
Brand files ready for common placements.
Use these source files for web pages, media kits, partner previews, and social surfaces. Keep filenames intact when sharing outside the site.
Primary Wordmark
Use for editorial headers, partner decks, media kits, and light-background placements.
PNG, 1200 x 675
Gradient Background Logo
Use for social previews, media kit covers, announcement graphics, and branded panels.
PNG, 1200 x 675
Compact FG Icon
Use for favicons, avatars, square placements, and compact social identity moments.
SVG, scalable
Social Preview
Use the gradient-background logo for Open Graph previews and brand announcements.
PNG, 1200 x 675