Glossary Term

Gacha Game

Named after Japanese capsule-toy machines, a gacha game centers part of its collection or progression on randomized draws. Players spend earned or purchased currency for a chance to receive characters, equipment, or items of different rarity. Systems may publish probability rates, guarantee a high-rarity reward after a set number of attempts, or feature limited-time banners. Gacha can exist in a free-to-play game without requiring payment, but monetized random draws raise consumer-protection and spending concerns. The model overlaps with loot boxes while often emphasizing repeated character or item acquisition.

AppLovin Loses Bid to Temporarily Restrict Unity’s Ad Quality SDK
By • 4 mins read
Gaming Industry, Mobile Gaming, News

AppLovin Loses Bid to Temporarily Restrict Unity’s Ad Quality SDK

By • 4 mins read

A San Francisco judge has denied AppLovin's request to temporarily restrict Unity's Ad Quality SDK, leaving the mobile advertising rivals to continue their dispute without the emergency order...

A San Francisco court denied AppLovin's request to restrict Unity's Ad Quality SDK, while the dispute over data used in mobile game advertising continues.

Free-to-Play’s Biggest Games Are Losing Revenue Share, Newzoo Finds
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Console Gaming, Gaming Industry, News, PC Gaming

Free-to-Play’s Biggest Games Are Losing Revenue Share, Newzoo Finds

By • 4 mins read

The biggest free-to-play games are taking a smaller share of spending on PC and consoles, according to Newzoo's latest research. The five highest-grossing titles accounted for roughly 72%...

The top five free-to-play games take a smaller share of PC and console revenue as spending spreads, while gacha growth reshapes player engagement.

AppLovin Sues Unity Over Alleged Ad Data Collection
By • 4 mins read
Gaming Industry, Mobile Gaming, News

AppLovin Sues Unity Over Alleged Ad Data Collection

By • 4 mins read

AppLovin has taken Unity to court over allegations that its Ad Quality SDK collected advertising information without permission, opening a legal battle over data generated inside mobile games....

AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.

Circle Games Raises $25 Million in Tencent-Led Series A
By • 3 mins read
Gaming Industry, Mobile Gaming, News, Studios & Publishers

Circle Games Raises $25 Million in Tencent-Led Series A

By • 3 mins read

Circle Games has raised $25 million in a Series A round led by Tencent, securing fresh backing to expand its mobile puzzle-game business. The Istanbul studio plans to...

Tencent leads a $25 million round for Circle Games as the mobile puzzle studio plans to expand Sort Express, Jelly Escape and its team.

Arcustin Games Raises $500,000 at a $10 Million Valuation
By • 3 mins read
Gaming Industry, Mobile Gaming, News, Studios & Publishers

Arcustin Games Raises $500,000 at a $10 Million Valuation

By • 3 mins read

Istanbul-based Arcustin Games has secured $500,000 from Webrazzi GSYF at a $10 million valuation, giving the young mobile studio financing to finish its first game and begin bringing...

The Istanbul mobile studio will use Webrazzi GSYF funding to grow its team, finish its first hybrid-casual puzzle game and acquire players.

Whiteout Survival Leads Global Mobile Game Revenue in June 2026
By • 4 mins read
Android Gaming, iOS Gaming, Mobile Gaming, News

Whiteout Survival Leads Global Mobile Game Revenue in June 2026

By • 4 mins read

Sensor Tower says Whiteout Survival became the world’s highest-grossing mobile game in June 2026. The survival strategy title led global mobile game revenue for the month, ahead of...

Whiteout Survival became the world’s highest-grossing mobile game in June 2026, while Roblox led global downloads, according to Sensor Tower.

Mobile Game Ad Revenue Topped $12 Billion in 2025, Sensor Tower Says
By • 4 mins read
Android Gaming, iOS Gaming, Mobile Gaming, News

Mobile Game Ad Revenue Topped $12 Billion in 2025, Sensor Tower Says

By • 4 mins read

Sensor Tower says mobile game advertising revenue exceeded $12 billion in 2025 across 19 tracked markets, underscoring how important ads have become to the economics of mobile gaming....

Sensor Tower says mobile game advertising revenue exceeded $12 billion in 2025 across 19 tracked markets, highlighting the growing role of ad monetization.