Roblox Creators Earn Millions as AI Tools Spread Across Its Biggest Games

Roblox says over 80% of its top 100 games use AI tools, while young creators find success in an economy where top earnings and typical results differ.

By Patrick Kariuki Edited by Daniel Harrison Published: Updated:
Roblox Creators Earn Millions as AI Tools Spread Across Its Biggest Games
Roblox’s expanding AI tools are opening game creation to newcomers alongside an established economy of professional creators. Photo: Roblox

Key Notes

  • Roblox says more than 80% of its top 100 games used AI to speed up creation, a broader measure than games generated entirely by AI.
  • The top 1,000 creators averaged $1.3 million in 2025, but that selected group is not a measure of typical school-age developer earnings.
  • Reported young creators range from an eight-year-old building Wolf House with parental help to Fisch’s established commercial success.

Roblox says more than 80% of its top 100 games used AI tools to accelerate development over the past month, as the platform’s creator economy continues to produce million-dollar businesses. Its October 29 shareholder letter describes a rapid expansion in AI-assisted creation, including games built almost entirely with the technology.

The opportunity extends to young developers, but the earnings figures need their proper context. Roblox’s top 1,000 creators averaged $1.3 million for the full year of 2025, according to its earlier annual update. That is a selected group’s average, rather than a salary paid to every child making a game.

AI Reaches the Top of Roblox’s Charts

Roblox ranks the top 100 games in its AI adoption statistic by hours played. Using AI to speed up coding or asset work is different from generating an entire game; the 80% figure covers the former, broader category.

The company separately identifies Break and Steal an Egg and Huss Valley as games created almost entirely with AI that reached its top 20 by concurrent players during the third quarter. That ranking counts simultaneous players, rather than total playtime.

Its prompt-based Build tool has attracted more than 500,000 users and produced over 70,000 published games during an alpha in New Zealand, Singapore, Serbia and Thailand. Roblox says more than 75% of Build users in the alpha had never opened Roblox Studio.

The wider aim is to let creators move between a quick idea and deeper development without starting over. At its September developer conference, Roblox outlined links between Build and Studio, mobile access to analytics and monetization, and more control over successive changes to a project. Availability varies by age and region.

Young Creators Find Different Routes Into Game Development

An earlier Patch profile offers a concrete example of a much younger developer using those kinds of tools. In March, the outlet interviewed eight-year-old Zach Key of Commack, New York, about Wolf House, a Roblox game in which players fight waves of wolves, gain levels and unlock items.

Key said he used AI and Roblox Studio, while his father, a software engineer, helped with more advanced coding. The family reported that the game had begun producing payouts after months of development. The article did not disclose an amount, and described a learning process involving parental guidance, experimentation and testing with friends.

Bloomberg reported in March that Fisch creator Nate Colley, then 19, was collecting $400,000 a month, including brand royalties.

The examples span a small family-supported project and an established commercial hit. Neither a school-age creator’s first payment nor an older developer’s business income establishes what a newcomer should expect to earn from using AI.

We previously covered SecretVerse’s Keyboard Escape, which grew from an AI-assisted prototype into a broader studio operation. Its development also illustrates the work that follows a promising first build: programming, visual design, quality assurance, community management and keeping players interested.

What the Million-Dollar Average Measures

The $1.3 million figure belongs to Roblox’s highest-earning 1,000 creators in 2025, and the company said it was up more than 50% year over year. It is not a finding that 1,000 schoolchildren each earned that amount, nor does the disclosure attribute those earnings specifically to AI-made games.

Roblox’s September update adds a different measure: approximately $1.7 billion earned by creators over the 12 months through June 30, 2026. That platform-wide total and the top-group average describe different periods and populations. They also do not reveal an individual studio’s profit after staffing, development or promotion costs.

Converting game earnings into cash has its own rules. Roblox’s DevEx requirements specify a minimum of 30,000 Earned Robux, a verified email, account review and an age threshold of 13, among other conditions. Earning Robux inside a game and qualifying personally for a cash payout are separate steps.

For aspiring developers, AI can shorten the distance from an idea to something playable. The harder commercial test remains whether people choose to play, return and spend. Roblox’s disclosures show that the tools are spreading quickly; the young creators’ stories show how varied the work and results can be.

Competitive & Creators, Gaming Industry, News