Chinese Game Companies Completed 43 M&A Deals in First Half of 2026
Chinese game developers and publishers completed 43 M&A deals worth more than $8.86 billion in the first half of 2026, according to Youxi Tuoluo.
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Roblox Details Creator Fee Model for Brand Integrations Starting in 2027
Roblox plans to charge creators for brand integrations using a CPM model based on audience exposure, with regional pricing and fee forecasting.
Unreal Editor for Fortnite Creator Payouts Pass $1B Since Launch
Epic says creators using Unreal Editor for Fortnite have earned more than $1 billion in payouts since UEFN launched in 2023.
Affle Buys AdColony Assets as Mobile Ad Tech Consolidation Continues
Affle is acquiring select AdColony assets from Digital Turbine, including SDKs, technology and publisher integrations for mobile advertising.
Roblox Expands AI Push with Morpheus AI Acquisition and Founder Hires
Roblox acquired Morpheus AI technology and added founder talent as it works toward more responsive AI-generated interactive worlds.
FIFA and Gamefam Bring World Cup 2026 Event to Roblox
FIFA and Gamefam launched a FIFA World Cup 2026 Roblox event centred on FIFA Super Soccer and a wider multi-game crossover.
SuperAwesome Becomes Roblox Global Under-13 Advertising Partner
SuperAwesome has become Roblox’s sole third-party advertising partner for under-13 users worldwide, creating a controlled route for brands to run contextual campaigns across the platform.