Patrick Kariuki

, 9 posts

Roblox Details Creator Fee Model for Brand Integrations Starting in 2027
By • 3 mins read
Competitive & Creators, Gaming Industry, News

Roblox Details Creator Fee Model for Brand Integrations Starting in 2027

By • 3 mins read

Roblox has detailed how it plans to charge creators for brand integrations from 2027. PocketGamer.biz reported the development, placing it inside a busy stretch for mobile games, creator...

Roblox plans to charge creators for brand integrations using a CPM model based on audience exposure, with regional pricing and fee forecasting.

Unreal Editor for Fortnite Creator Payouts Pass $1B Since Launch
By • 3 mins read
Competitive & Creators, Gaming Industry, News, PC Gaming

Unreal Editor for Fortnite Creator Payouts Pass $1B Since Launch

By • 3 mins read

Creators using Unreal Editor for Fortnite have earned more than $1 billion in payouts since the toolset launched in 2023. PocketGamer.biz reported the development, placing it inside a...

Epic says creators using Unreal Editor for Fortnite have earned more than $1 billion in payouts since UEFN launched in 2023.

Affle Buys AdColony Assets as Mobile Ad Tech Consolidation Continues
By • 3 mins read
Gaming Industry, Mobile Gaming, News, Studios & Publishers

Affle Buys AdColony Assets as Mobile Ad Tech Consolidation Continues

By • 3 mins read

Affle is expanding its mobile advertising reach through a deal for selected AdColony assets from Digital Turbine. PocketGamer.biz reported the development, placing it inside a busy stretch for...

Affle is acquiring select AdColony assets from Digital Turbine, including SDKs, technology and publisher integrations for mobile advertising.

Roblox Expands AI Push with Morpheus AI Acquisition and Founder Hires
By • 3 mins read
Competitive & Creators, Gaming Industry, News, Studios & Publishers

Roblox Expands AI Push with Morpheus AI Acquisition and Founder Hires

By • 3 mins read

Roblox is accelerating its artificial intelligence strategy with the acquisition of Morpheus AI technology and talent. PocketGamer.biz reported the development, placing it inside a busy stretch for mobile...

Roblox acquired Morpheus AI technology and added founder talent as it works toward more responsive AI-generated interactive worlds.

SuperAwesome Becomes Roblox Global Under-13 Advertising Partner
By • 4 mins read
Competitive & Creators, Gaming Industry, Mobile Gaming, News

SuperAwesome Becomes Roblox Global Under-13 Advertising Partner

By • 4 mins read

SuperAwesome has become Roblox’s sole third-party advertising partner for under-13 users worldwide, giving brands a new controlled route into one of the largest youth gaming platforms. The agreement...

SuperAwesome has become Roblox’s sole third-party advertising partner for under-13 users worldwide, creating a controlled route for brands to run contextual campaigns across the platform.