Glossary Term

Microtransaction

Microtransaction describes a purchase made inside or in connection with a game, commonly for virtual currency, cosmetics, characters, consumables, boosts, or other digital goods. The price does not have to be literally tiny, and the abbreviation MTX is widely used. Microtransactions appear in free-to-play and full-price games alike. They can be direct and predictable or connected to randomized rewards. Their impact depends on pricing, transparency, parental controls, competitive effects, and how strongly progression encourages spending. DLC is usually sold as a distinct add-on package, although the categories can overlap.

AppLovin Sues Unity Over Alleged Ad Data Collection
By • 4 mins read
Gaming Industry, Mobile Gaming, News

AppLovin Sues Unity Over Alleged Ad Data Collection

By • 4 mins read

AppLovin has taken Unity to court over allegations that its Ad Quality SDK collected advertising information without permission, opening a legal battle over data generated inside mobile games....

AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.