GTA VI Preorders Hit “Unprecedented Levels,” Take-Two Says

Key Notes

• Take-Two says GTA VI preorders have reached unprecedented levels ahead of November 19, but has not disclosed an official unit count or revenue total.
• Quarterly net bookings fell 18% to $1.60 billion and revenue declined, while mobile games still supplied nearly half of the company’s revenue.
• The publisher raised its annual revenue forecast to $7.98 billion–$8.18 billion while keeping its $8 billion–$8.2 billion net bookings target unchanged.

Grand Theft Auto VI preorders are reaching “unprecedented levels,” Take-Two Interactive says, as Rockstar’s November 19 launch approaches. The publisher raised its annual revenue forecast after a quarter in which sales fell from a year earlier, but still exceeded its own revenue guidance.

The November 9 results cover July through September 2026, Take-Two’s fiscal second quarter of 2027. Chief executive Strauss Zelnick’s comments underline the demand around GTA VI, although the release provides no official preorder unit count or dollar total.

That distinction matters alongside the large figures circulating before launch. We previously reported Sensor Tower’s estimate of $751 million in digital preorders as of November 3. That remains an outside estimate; Take-Two’s statement does not confirm the tracker’s numbers.

Revenue Beats Guidance as Bookings Fall Short

Take-Two reported $1.497 billion in net revenue, down about 15.6% from $1.774 billion a year earlier. The result nevertheless cleared the $1.42 billion to $1.47 billion range it had forecast in August.

Net bookings told a less encouraging story. They fell 18% to $1.601 billion, below the company’s earlier guidance of $1.62 billion to $1.67 billion. The net loss narrowed to $54 million from $133.9 million.

Net bookings measure the value of products and services sold during a period, including digital sales, physical sell-in and other business such as advertising. Revenue is recognized under accounting rules. Bookings should therefore be read as a separate operating measure, rather than another name for deferred revenue.

All three figures describe Take-Two’s broader business, which spans Rockstar, 2K and Zynga. They are not a measure of GTA VI’s advance sales. The quarter also ended well before the game’s scheduled release.

Mobile Still Supplies Nearly Half the Business

GTA VI dominates the conversation, but mobile games supplied Take-Two’s largest revenue category during the quarter. Mobile revenue was $731.1 million, roughly 49% of the total and down 11% from a year earlier.

Consoles contributed $615.4 million, down about 14.5%. The category Take-Two calls PC and other brought in $150.5 million, a decline of about 35.2%. All three platform categories shrank, even as mobile’s share of the business increased.

Ongoing spending inside games also became a larger part of revenue. Recurrent consumer spending—which includes virtual currency, additional content, in-game purchases and advertising—accounted for 81%, compared with 72% a year earlier.

The larger share does not mean that spending grew. Take-Two says revenue from recurrent consumer spending fell 5%; it simply held up better than the rest of the business. For players, the figures show how much of the publisher’s income comes from games people continue returning to between major releases.

The GTA VI Launch Quarter Changes the Scale

Take-Two now expects fiscal 2027 revenue of $7.98 billion to $8.18 billion, up from $7.9 billion to $8.1 billion. Its net bookings forecast remains $8 billion to $8.2 billion. Raising the revenue range and maintaining bookings guidance are different decisions, despite the similar-looking totals.

The profit forecast is more restrained. Take-Two now projects annual net income of $109 million to $142 million, compared with the previous $104 million to $143 million range. The lower end rose while the upper end slipped, narrowing the range rather than delivering a broad upgrade.

The next reporting period includes the launch itself. For October through December, Take-Two forecasts $3.35 billion to $3.5 billion in net bookings across the company. That is a company-wide projection, not a GTA VI sales target.

Its release schedule still lists GTA VI for November 19 on PlayStation 5 and Xbox Series X|S. The next quarterly results will cover the game’s opening weeks and the holiday period, providing a firmer financial picture than the preorder enthusiasm disclosed so far.