GTA VI’s Real Grotti Cheetah Goes on Sale for £1 Million

Rockstar and West Coast Customs’ pink-and-blue Grotti Cheetah is for sale at Selfridges, with the real GTA VI car on display in London.

By Daniel Harrison Published: Nov 10, 2026 at 9:35 am UTC Updated: Nov 10, 2026 at 11:28 am UTC

GTA VI’s Real Grotti Cheetah Goes on Sale for £1 Million — Selfridges is offering Rockstar’s real-world Grotti Cheetah for £1 million. Photo: Rockstar Games

Key Notes

Selfridges is offering the real Grotti Cheetah for £1 million through its Personal Shopping service.
Rockstar and West Coast Customs created the pink-and-blue build as part of a six-car GTA VI collaboration.
The car is displayed at Selfridges London during its Vice City takeover, which runs from November 9 to November 28.

GTA VI’s Grotti Cheetah has acquired a real-world price tag: £1 million. Selfridges is offering the drivable replica built by Rockstar Games and West Coast Customs, with the pink-and-blue sports car now taking pride of place in its London window display.

The retailer confirms the price on its Corner Shop page. Interested buyers have to contact Selfridges Personal Shopping, rather than add the car to an online basket. For everyone else, the display is part of the store’s Vice City takeover, running from November 9 to November 28.

A Vice City Paint Job in London

The Cheetah’s low wedge shape and deep side strakes evoke the Ferrari Testarossa, one of the defining sports cars of the 1980s. The custom finish gives that familiar silhouette a different identity: blue at the nose, purple through the doors and bright pink across the rear.

Hypebeast’s build rundown describes a mid-engined car with a naturally aspirated 4.9-litre V8, lowered suspension, track-ready tyres and a cabin trimmed in custom-stitched Italian leather. Those are the published specifications for the promotional build; Selfridges’ sale page does not identify its donor chassis.

The photographs make the transformation easier to appreciate than a spec sheet. Grotti branding sits on the bonnet, the rear carries a Cheetah badge, and the pink engine-cover detailing ties the two ends of the colour scheme together. Against Miami’s waterfront, it looks like a piece of Vice City scenery that has escaped its usual boundaries.

The real Grotti Cheetah photographed by the Miami waterfront, showing its blue nose and pink rear. — Rockstar and West Coast Customs brought the Grotti Cheetah into the real world. Photo: Rockstar Games

Close-up of the real Cheetah’s blue bonnet, Grotti badge and pink intake grille. — The custom build carries Grotti branding and a blue-to-pink paint finish. Photo: Rockstar Games

The real Cheetah’s pink rear bodywork, Cheetah badge and round tail-lights in Miami. — The Cheetah forms part of Rockstar’s six-car collaboration with West Coast Customs. Photo: Rockstar Games

One of Six GTA Cars Built for Real

The Cheetah belongs to a wider collaboration that brought six GTA VI vehicles into the real world. The other builds are the Albany Buccaneer, Albany Manana, Invetero Coquette, Progen Emerus and a Pegassi Tempesta in police livery.

The project involved custom bodywork, interiors and finishes, with the cars photographed in Miami. The original announcement coverage also notes the partnership’s predecessor: West Coast Customs built a real Bravado Banshee for GTA V’s launch in 2013.

For most fans, the Cheetah’s London stop offers a chance to see the build without needing a seven-figure budget. Rockstar’s own promotional photos, collected above, show both the finished car in Miami and its new setting beneath the oversized VI sign at Selfridges.

The Game Arrives November 19

GTA VI launches on November 19 for PlayStation 5 and Xbox Series X|S. We previously detailed Rockstar’s November 10 preload schedule and storage requirements, giving digital buyers time to prepare their consoles before release.