Archives - July 2026

Chinese game developers and publishers completed 43 M&A deals worth more than $8.86 billion in the first half of 2026, according to Youxi Tuoluo.

Assassin’s Creed Black Flag Resynced sold 3.5 million copies in its first two weeks, reaching Ubisoft’s full-year sales target in only 14 days.

Amazon is folding Luna into Prime Video while Microsoft tests ad-supported Xbox cloud streaming, showing how cloud gaming is shifting toward existing audiences.

Alinea Analytics says Steam generated $11.1 billion in the first half of 2026, setting a new record even as new releases took a smaller revenue share.

Aream & Co. says gaming M&A activity reached its highest deal count since 2022 in the second quarter of 2026, even as total deal value declined.

Microsoft has confirmed a major Xbox restructuring that will cut 3,200 jobs, spin off several studios and reset the division around profitability and daily active players.

Whiteout Survival became the world’s highest-grossing mobile game in June 2026, while Roblox led global downloads, according to Sensor Tower.

Sensor Tower says mobile game advertising revenue exceeded $12 billion in 2025 across 19 tracked markets, highlighting the growing role of ad monetization.