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The top five free-to-play games take a smaller share of PC and console revenue as spending spreads, while gacha growth reshapes player engagement.
Latest news on gaming creators, streamers, sponsorships, platform monetization, revenue sharing, and creator-focused tools.
Whiteout Survival became the world’s highest-grossing mobile game in June 2026, while Roblox led global downloads, according to Sensor Tower.
Roblox plans to charge creators for brand integrations using a CPM model based on audience exposure, with regional pricing and fee forecasting.
Roblox acquired Morpheus AI technology and added founder talent as it works toward more responsive AI-generated interactive worlds.
FIFA and Gamefam launched a FIFA World Cup 2026 Roblox event centred on FIFA Super Soccer and a wider multi-game crossover.
SuperAwesome has become Roblox’s sole third-party advertising partner for under-13 users worldwide, creating a controlled route for brands to run contextual campaigns across the platform.