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San Diego County alleges AppLovin served inappropriate ads in children's games and tracked minors despite parental controls, seeking an injunction and penalties.
AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.
Affle is acquiring select AdColony assets from Digital Turbine, including SDKs, technology and publisher integrations for mobile advertising.
Mega Rewards has rebranded as Trofeo and appointed Kim Carlson as chief revenue officer to push milestone-based brand rewards in games.