EU Targets Supercell, Ubisoft and Playrix Over In-Game Purchases
EU consumer authorities are scrutinizing virtual-currency pricing and purchase terms across major games, while industry groups dispute their legal interpretation.
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EU consumer authorities are scrutinizing virtual-currency pricing and purchase terms across major games, while industry groups dispute their legal interpretation.
News and analysis covering microtransactions, battle passes, downloadable content, in-game advertising, subscriptions, and game pricing.
Free-to-play games remove the upfront purchase price and earn revenue through optional spending or other models.