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San Diego County alleges AppLovin served inappropriate ads in children's games and tracked minors despite parental controls, seeking an injunction and penalties.
A San Francisco court denied AppLovin's request to restrict Unity's Ad Quality SDK, while the dispute over data used in mobile game advertising continues.
AppLovin alleges Unity used its Ad Quality SDK to collect rival advertising data, escalating a dispute over the software that monetizes mobile games.
Sensor Tower says mobile game advertising revenue exceeded $12 billion in 2025 across 19 tracked markets, highlighting the growing role of ad monetization.