Supercell Completes Metacore Buyout, Adding Merge Mansion

Supercell now owns 100% of Metacore, with Merge Mansion joining its live-game portfolio and the development team moving into the company.

By Daniel Harrison Published: Updated:
Supercell Completes Metacore Buyout, Adding Merge Mansion
Supercell has completed its acquisition of Metacore, bringing Merge Mansion and its development team into the company. Image: Metacore / Supercell

Key Notes

  • Supercell confirmed full ownership of Metacore on October 19, with Merge Mansion joining its live-game portfolio and the development team moving into the company.
  • The team will continue developing Merge Mansion with Supercell support, while financial terms and a new content roadmap remain undisclosed.
  • The closing follows plans announced in May, an agreement signed in August and an earlier restructuring that resulted in 159 confirmed Finnish layoffs.

Supercell has completed its acquisition of Metacore, taking 100% ownership of the Finnish developer behind Merge Mansion. The companies confirmed the closing on October 19, bringing the game into Supercell’s live-game portfolio and its development team into the company. Financial terms have not been disclosed.

Metacore confirmed that its game team had officially begun working as part of Supercell. Supercell separately welcomed the developers, saying: “Today the Merge Mansion team has moved in. Welcome welcome, new colleagues!”

Merge Mansion Joins Supercell’s Live Portfolio

The team will continue developing Merge Mansion with support from its new colleagues. Metacore described the ambition as returning the game to a chart-topping position while continuing to entertain its players. That is a development objective, rather than a new sales result or a confirmed ranking.

Merge Mansion is an established mobile puzzle game built around combining items to renovate the Boulton family estate. Its official site follows Maddie Boulton’s efforts to uncover her grandmother’s secrets, tying the merging and renovation tasks to an ongoing mystery.

Supercell’s earlier explanation for the purchase centered on that existing audience. In May, it said Merge Mansion would sit alongside Hay Day and help it serve a broader group of casual players. It also identified its experience in live operations and user acquisition as resources that could help the game grow.

For players, the clearest commitment in the closing announcement is continuity of development by the Merge Mansion team. The companies have not used the announcement to set out a new content roadmap, change the game’s pricing or announce a sequel.

From May Announcement to October Confirmation

Supercell first announced its plan on May 5, saying it intended to buy the rest of Metacore and bring Merge Mansion into its live portfolio. It was already a major shareholder, so this transaction completes its ownership rather than introducing a previously unconnected investor.

Metacore’s August 31 update marked the next step: the companies had signed the agreement and were planning the transition and integration. At that point, closing was expected at the end of September, and the terms were to remain undisclosed.

The October 19 statements now confirm completion after that earlier expected window. They do not explain the difference in timing. The distinction between the stages is important: the May proposal and August signing were steps toward a transaction that the companies have now confirmed has closed.

The Earlier Restructuring Behind the Deal

Metacore announced restructuring alongside the acquisition plans in May, initially putting up to 160 positions in Finland at risk. By June, the company had confirmed 159 Finnish layoffs and the closure of its German and Swedish operations, as PocketGamer.biz reported at the time.

That restructuring followed a plateau in Merge Mansion’s growth and unsuccessful investment in launching additional games, according to Metacore’s explanation. Those cuts belong to the earlier reorganization; the closing statements do not announce another round of layoffs or disclose the size of the team joining Supercell.

We previously covered Aream’s report on rising gaming acquisition activity. The Metacore deal adds a completed studio purchase to that wider picture, although its undisclosed price prevents a meaningful comparison by transaction value. For Supercell, the disclosed outcome is full ownership of an existing game and the team continuing to build it.

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