Key Notes
- Monopoly Go contributed $41 million in third-quarter licensing income and $127 million over nine months, broadly matching Hasbro’s equivalent 2025 total.
- The figures measure Hasbro’s licensing receipts, while Scopely develops and publishes the game and Sensor Tower estimates a separate lifetime spending total.
- Digital and Licensed Gaming revenue grew 7% over nine months, while Monopoly Go’s current Monster Mash season continues through November 25.
Monopoly Go generated $127 million in licensing revenue for Hasbro during the first nine months of 2026, including $41 million in the third quarter. The figures show a steady contribution from Scopely’s mobile game more than three years after its launch.
Hasbro disclosed the numbers in its October 20 financial results. The reporting period ended September 27, and the income represents Hasbro’s return from licensing the Monopoly brand to Scopely, which develops and publishes the game.
Licensing Income Holds Close to Last Year
The comparison with Hasbro’s 2025 results puts the performance in perspective: Monopoly Go contributed $126 million during the equivalent nine-month period last year. The latest total is therefore about $1 million higher, an increase of less than 1%.
These payments sit within a broader business that is still expanding. Hasbro’s Digital and Licensed Gaming revenue rose 3% to $134.1 million in the third quarter and 7% to $390.9 million over nine months.
That category should not be confused with the entire Wizards and Digital Gaming segment, which also includes the company’s substantial tabletop business. Nor should its revenue be treated as a measure of spending within Monopoly Go alone.
A Different Measure From Player Spending
The distinction matters when comparing Hasbro’s results with the much larger milestones associated with the game. A brand owner’s licensing receipts and a publisher’s game revenue measure different parts of the same commercial relationship. Dividing one by the other across unrelated periods would not establish the royalty rate.
According to Sensor Tower, Monopoly Go passed $6 billion in lifetime in-app purchase revenue in 2025, reaching that milestone faster than any other mobile game in its estimates. The title launched in April 2023.
That estimate covers iOS and Google Play purchases and excludes advertising, direct-to-consumer sales and other revenue sources. It is also a cumulative figure, rather than a result for the first nine months of 2026, so it cannot be compared directly with Hasbro’s $127 million.
Scopely separately says the game has attracted more than 300 million downloads. Downloads describe its reach; they do not establish how many people currently play or pay.
Seasonal Crossovers Keep the Game Moving
For players, Scopely’s current Monster Mash season runs from September 23 through November 25. It brings KPop Demon Hunters and Ghostbusters into the game through themed activities and collectibles, alongside community-designed tokens and new ways to exchange Halloween rewards with friends.
Most of that season falls after the September 27 reporting cutoff. The latest licensing total consequently offers little basis for judging the full commercial effect of the crossover, even though it is already part of the experience players encounter today.
Established mobile games are also central to other publishers’ plans. We recently reported on Supercell completing its purchase of Merge Mansion developer Metacore. Hasbro’s arrangement illustrates another route: retaining the underlying brand while a specialist partner operates the mobile game.
