Amazon and Microsoft Test New Cloud Gaming Paths as Old Model Stalls
Amazon is folding Luna into Prime Video while Microsoft tests ad-supported Xbox cloud streaming, showing how cloud gaming is shifting toward existing audiences.
Console Gaming covers the latest developments across PlayStation, Xbox, Nintendo, and other dedicated gaming platforms. The topic includes console launches, hardware upgrades, exclusive games, subscription services, accessories, platform strategies, sales performance, backward compatibility, cloud gaming integration, and major software updates. It also explores how console manufacturers compete for players, developers, and market share while responding to changing consumer habits and advances in gaming technology.
Amazon is folding Luna into Prime Video while Microsoft tests ad-supported Xbox cloud streaming, showing how cloud gaming is shifting toward existing audiences.
Microsoft has confirmed a major Xbox restructuring that will cut 3,200 jobs, spin off several studios and reset the division around profitability and daily active players.
Xbox plans to move Hellblade developer Ninja Theory to new ownership, with funding intended to complete Senua as part of a wider studio restructuring.
Microsoft is raising Xbox console prices worldwide from August 1, citing sharp increases in memory and storage costs across its hardware business.
Denmu has launched a $50 million gaming fund aimed at backing developers with strong creative visions across indie, AAA, console, PC and mobile projects.
Strikerz is preparing major layoffs that could reduce its workforce by more than half, as the Cyprus-based studio faces mounting pressure around its football simulator UFL.
Newzoo figures show global games revenue reached $201.6 billion in 2025, with mobile generating $113.3 billion and remaining the largest sector.
Pokemon Champions topped iPhone App Store download charts in 13 countries on launch day, according to Sensor Tower data cited by PocketGamer.biz.