Amazon and Microsoft Test New Cloud Gaming Paths as Old Model Stalls
Amazon is folding Luna into Prime Video while Microsoft tests ad-supported Xbox cloud streaming, showing how cloud gaming is shifting toward existing audiences.
Cloud Gaming
With cloud gaming, the game executes on remote data-center hardware instead of primarily on the player’s console, PC, phone, or television. The service sends compressed video and audio to the device while returning controller inputs to the server. This can provide access without a large download or powerful local GPU, but the experience depends on network latency, bandwidth, service capacity, and video compression. Image quality may fluctuate, and ownership or availability can be tied to a subscription catalog. Cloud saves are related but distinct: they synchronize save data rather than stream gameplay.
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